Top 5 News and Magazines Apps in Sweden Q4 2021 Performance

The top 5 news and magazines apps in Sweden demonstrated varied performance trends in Q4 2021. Here’s a breakdown of how each app fared in terms of weekly downloads, revenue, and active users.

Expressen Nyheter showed strong weekly revenue, peaking at around $40K in mid-November. Weekly downloads fluctuated, reaching a high of 1.9K in mid-October before gradually declining to 1.3K by the end of December. The app maintained a robust user base with weekly active users hovering around 260K to 290K throughout the quarter.

Readly Magazines & Newspapers experienced a notable increase in weekly revenue, starting at $22K and peaking at approximately $28K towards the end of December. Weekly downloads saw a significant spike in mid-October with over 2K downloads, but later settled between 500 to 900 downloads per week. The app's weekly active users ranged from 24K to 29K, reflecting steady engagement.

Prime Crime had modest weekly revenue, generally staying under $2K, with slight peaks in late November and December. Weekly downloads were relatively stable, varying between 250 to 370 downloads, with a notable dip to 133 downloads in the week of December 20.

The Guardian - News & Sport showed consistent weekly revenue, averaging around $3.5K to $4.4K. The weekly downloads were steady, mostly ranging between 250 to 370 downloads. The app's active users saw a slight increase, starting at around 14K and ending the quarter at approximately 15.5K.

Medium presented a varied revenue trend, peaking at $3.4K in late October before declining to around $1.5K in mid-December. Weekly downloads were stable, averaging around 400 to 500 downloads. The app maintained weekly active users between 5.4K to 6K, indicating consistent user engagement.

For more detailed insights into app performance, visit Sensor Tower.